Respect for the environment and people: social responsibility is intrinsic to Benetton Group and has always been expressed through a way of “doing business” that is based on principles of respect for the environment and people – at all levels – and on communication campaigns defending human rights.
Today Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 3,600 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.
The history of Benetton Group since 1965.
Benetton Group has followed a different path, using single, universal message that is valid for all consumers, wherever they live, whatever the colour of their skin and whichever language they speak.